Pricing is structural, not tactical. It shapes how products get built, how sales teams operate and how value compounds over time.
I've spent the last decade working on the problems that live between strategy and execution—designing pricing that drives behavior, building commercial systems that scale and creating leverage in organizations that resist change.
The work is often unglamorous: aligning incentives, building clarity in ambiguity and executing when the stakes are real. But it's the critical infrastructure that makes growth sustainable.