Danny Almeida

Perspective

Essays on pricing and commercial execution.

February 2026

Growth breaks at the decision boundary

Most growth initiatives don't fail because of weak strategy or insufficient data. They stall where strategic intent encounters unclear decision authority and competing objectives have no clear path to resolution.

January 2026

Why pricing transformations stall after the pilot

Pricing models often succeed in controlled environments but struggle at scale. The problem isn't the analytics—it's who has authority to decide when the model's recommendation conflicts with local judgment.